Business Environment Analysis of British Airways Essay - 1

Business Environment Analysis of British Airways - Essay Example The assessment of the external environment is conducted in reference to its impact on British Airways. For the purpose, the range of strategic management tools has been employed. British Airways (BA) is a private limited company is renowned airline that has recently celebrated 90 years of existence in the year 2009. It is one the leading premium airlines of the world and the largest airline of UK and covers around 400 destinations across the world (British Airways, 2013). The business model of BA is based on the revenue generation from the passenger as well as cargo delivery services. With the long rich history and experience, BA has become one of the leading airlines that have extensive scheduled flights and network of airline. Additionally, it is a comprehensive list of joint agreements, franchise partners and other defined codes that enables it to service wide network of stations (airports). Importantly, in the year 2010, BA merged into Iberia which is the largest airline of Spain (British Airways, n.d.). British Airways generate its revenue from the two basic sources including passenger revenue and the cargo revenue. For the year 2013, BA generated revenue of around  £ 10,129 million from the passenger revenue with the growth of 6.6% while the cargo revenue declined by 6.5% and generated  £ 689 million in 2013 as compared to 2012. The year 2013 was driven by considerable investment in the airline with constant focus on expanding customer base along with the cost reduction measure at effect (British Airways, 2013). This section of the report will produce the information related to the British Airways. The information will be specific to the business direction and future vision of the business along with impact of the external environment on BA and its response. The mission of British Airways, as reported in the marketing in magazine, is â€Å"to serve† (Eleftheriou-Smith, 2011).

Equality and Diversity in Employment

Equality and Diversity in Employment Equality and Diversity in Employment. (1) In analysis of the ‘Thirst Burst’ case study there are a number of different issues facing the company. First, Thirst Burst as a company, is in a high-pressure setting in trying to achieve its vision of becoming the UK’s largest retail juice outlet. This vision creates great stress not only for the upper management but for all employees as well. This pressure stems from the competitive nature needed to achieve such results along with the uncertainties that are involved whenever a company searches to expand. In acquiring a new distribution plant, Thirst Burst also faced the challenge of assimilating the plant to work under the production standards and guidelines of its existing plants. Along with the acquisition of the brick and mortar, Thirst Burst also acquired the previous employees of this company. This led Thirst burst to have to educate the new employees on how business is handled under Thirst Burst and also the employee dynamic of these new employees were different from the usual makeup of Thirst Employees. This caused Thirst Burst to have to change its ways to accommodate the diversity of the employees. In efforts to increase the managerial staff Thirst Burst chose to keep costs down and promote from within. However, with the changing dynamics of the Thirst Burst employees, this is counter productive in that the great deal of existing employees fell under the general makeup of being white and male. Thereby deterring efforts to diversify all aspects of its business.The creation of a training and development program also slowed the need for diversity, as it gave managers the ability to recruit based on the guidance of, â€Å"ask anyone you regard as suitable and whom you think would fit in.† Since white male largely held management positions, the recruitment was largely steered in that direction and also discouraged other groups from taking part, for example females. Uncertainties in management led to high employee turnover rates and even to claims of discrimination by some employees when faced with tests that were only set in English, a language that was not the employees’ first spoken. Also, the newly integrated employees who were of different racial makeup created turmoil among existing employees who claimed that these employees did not integrate with the existing employees. The offset in employee satisfaction was even more evident after the October 2001 food scare, which caused a decline in sales along with the number of new job applicants. The food scare also created great tension within Thirst Burst, especially in health and safety procedures. This led to bias and irrational decisions made by management to create a controlled atmosphere among employees. However the choices made by management were focused more on individuals than on the entire field of employees and thus created a great level of unnecessary disdain between management and individual employees. The turn of events that followed led management to give this employee great warning about her apparel and when the employee refused to heed to these warnings citing religious belief and that other employees wore similar apparel that went without scrutiny by management. What followed were efforts to single out this employee for her action and management forced a ring of solidarity upon her, which e ventually tied into her becoming ill and led her to take a case to tribunal claiming discrimination. (2) The use of an equality and diversity oriented approach can ease some of the problems facing Thirst Burst. First, the more diverse an organization is facilitates its ability to attract, retain and maximize the utilization of the people from those diverse backgrounds. (Hollinshead, Nicholls, Tailby; 1999) Foreign employees are best understood in light of a diverse organization, also the diverse organization is best equipped to serve a diverse external clientele. Next, creativity thrives on diversity as a multicultural organization displays higher creativity and innovation. Another resource in diverse organizations is the ability to problem solve at a greater rate of resolution, which would have had a desirable effect in calming the food scare and the handling of individual employees afterwards. Research shows that such catastrophic disasters as the Bay of Pigs fiasco, the Challenger Explosion, and the My Lai Massacre are all examples of extreme consequences of groupthink that occurred in highly cohesive, homogenous groups. (Kandola, Fullerton; 1998) For example the homogenous group of white males that dominate the management positions at Thirst Burst. The promotion of diversity at Thirst Burst is not just about dealing with different races and nationalities working together but instead is about celebrating and promoting the differences brought to the workplace by each individual. This requires organizations to adapt to the cultural differences and sociological changes. This carries two-fold for an organization. It places an internal need to make everyone feel comfortable and valued, to where everyone is fully supported to contribute and develop within the organization. On the other side, it is necessary for the organization to adapt to the changing marketplace as diversity becomes more widely dispersed and the homogeneity declines. (Bingham; 2000) (3) In terms of legal and ethical considerations Thirst Burst can be faced with a number of potential problems. One problem that Thirst Burst may face as a largely dominant white male workplace as diversity is integrated is ethnocentricity. Which causes majority group members to view their own group as the right and best group and to evaluate the majorities beliefs, behaviors and values as more positive and correct over those of minorities. Also under such factors the minority groups are more prone to place complaints and grievances that will take time and costs by the company to resolve and counteract the productivity within the company. Diversity can also produce cultural clashes and stereotyping among the different groups of workers. A movement towards diversity may potentially polarize different social groups, harming productivity, while breeding cynicism and resentment. However if management can correctly correlate the different working cultures the result should be the enhancement of work relationships and work team effectiveness. However, the lack of effective diversity management may have diverse setbacks among diverse workgroups creating miscommunications, longer decision times, lower member morale and lower team cohesiveness, which will adversely reduce creativity, innovation, and problem solving. Conflict also results more frequently among diverse groups than in homogenous groups and when conflict does arise, majority group members see an incident of racioethnic injustice as isolated, while minorities view the event as part of a pattern of oppression that is imbedded in the social system. (Wirth, 2001) Problems that specifically effect Thirst Burst are its dominant white male workforce and the problems that entails in taken on a family based Asian company with a different ethical makeup. Also in its recruitment process it is not diversifying but rather recruiting from the same homogenous pool that already largely makes up the company. Also when promoting managerial staff the decisions were left to the managers that were already in place and research shows that majority parties are strongly tiered to promote sameness in the workplace. Thirst Burst also must now face discrimination suits for being partial to certain groups and their religious and ethical beliefs. Largely trying to make an example of the woman wearing the Kara, she refused and pointed out that many other employees wore rings but these employees were not told to remove their jewelry and the women was transferred to the packaging department. This department is extremely cold and she was the employee required to work there for entire shifts. The result, the woman fell to illness and was signed off sick. (4) The actions and approaches that Thirst Burst should make in context of equality and diversity are as follows. First Thirst Burst must define what is the point of view from both parties. This will allow for the identification of what particular behaviors are creating the conflict, how each party feels about the conflict, and what messages are being given. Next Thirst Burst must be considerate of the cultural influences that are pressuring each party to act in a certain way. From this Thirst Burst must evaluate approaches that will enable the company to accommodate the set of values bestowed by each party and not be deterred by the set of values that are most present from the majority group. From this Thirst Burst must find a solution that benefits both parties. This can occur when the company recognizes and accepts each side’s cultural values and is willing to explore different sets of ideals that will benefit all parties within the company. (Bingham; 2000b.) The goal of Thirst Burst must be to treat people as individuals and not paying attention solely to the differences among the groups. The problem with noting the differences is that largely the group in the minority is made to assimilate into the ideals of that of the majority with very few exceptions. A key factor to promoting diversity in the workforce is also to diversify upper management as well. Where tendencies hold to absorb new members and encourage them to adopt and adapt to the central culture of upper management. (Kandola, Fullerton; 1998b.) In all, Thirst Burst must value diversity by not trying to eliminate cultural differences, for example taking heed to the various religious holidays different groups are witness to. (Bingham; 2000c.) Diversity must play a role in the overall strategic business objective of Thirst Burst, where such a program can become lost in the mix if it is a separate strategy away from the core objectives of the company. Therefore, diversity goals mu st be linked to business goals and be a trait that is taken serious and not just matching the requirements of Affirmative Action and EEO programs. (5) â€Å"Managing Diversity† simply put means the effort and attention put forth by managers and other employees upon the diversity among the workforce and how each efficiently and effectively responds towards the challenges created by this diversity. There are key goals that any organization choosing to commit to the concept of managing diversity must adhere to. First, the workplace must contain an atmosphere that allows each individual can feel comfortable working effectively despite one’s cultural differences. Next, have an organization where each member can have a sense of personal achievement and are allowed to use their full potential to contribute towards the organization. Finally, making the most of the benefits of diversification including attracting the best available human talent, the penetration of more enhanced marketplaces and the workforce is better suited to serve a more diverse external clientele. Beyond that a diverse organization has a better underst anding of the political, social, legal, economic and cultural environment of foreign countries. Internally, a diverse workforce displays higher levels of creativity and innovation as ‘creativity thrives on diversity’. Research has shown that organizations that diversify their workforce are more adept at problem solving. Lastly, these same organizations are much better suited at adapting to change and consequently handle more organizational flexibility. (Kirton, Greene; 2000) In search of creating a work environment that best suits managers and employees as individuals a number of key pieces of legislation have been created in the UK over the last 35 years: In 1970, the Equal Pay Act gave individuals a right to the same contractual pay and benefits as a person of the opposite sex in the same employment, where the work duties shared are the same. In 1975, the Sex Discrimination Act prohibits sex discrimination against individuals in the areas of employment and education and in the disposal of management of premises. The 1976 Race Relations Act made it unlawful to treat a person less favorably than another on racial grounds, covering the areas of race, color, nationality, and origin. The 1995 Disability Discrimination Act prohibits discrimination against the disabled in areas of employment, the provision of goods, facilities, services and premises, education; and provides for regulations to improve access to public transport to be made. In 1999 the Sex Discrimination Regulations became a measure to prevent discrimination against transsexual people on the grounds of sex in pay and treatment in employment and vocational training. An amendment was made in 2000 to the Race Relations Act, outlawing discrimination and victimization in all public authority functions not previously covered by the Act. Another amendment was made in 2003 to the 1976 Race Relations Act. The new regulations extend protection from discrimination on the grounds of race and ethnic or national origins. These apply in the fields of employment and training, social protection and social advantage, education, the provision of goods, facilities and services, and housing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These pieces of legislature are vital to the success of organizational diversity as each plays a role in creating an element that values the individual and the individual’s values. Thirst Burst is committed to surpassing all levels of diversity awareness by providing a workplace that cherishes the differences each individual provides. These differences will become the new image of Thirst Burst providing a workplace where many different people will be able to provide many different ideas, with idea follows innovation and with innovation comes the success of this organization. Our goals are to expand into a broader market with a more diverse clientele and to meet diversity with our own sophistication of diversity within our organization. Thirst Burst will seek to accomplish this â€Å"Management of Diversity† through a number of various resources. Thirst Burst will place a great emphasis in HR to impartial recruiting, training and development, and performance appraisal. We will seek to create a more heterogeneous environment in race, ethnicity, and nationality. Establish accountability and measurement systems. Improve education, especially among management in valuing differences. Promote knowledge and acceptance of cultural differences and take advantage of the opportunities that management provides. Lastly, to creative a very positive mindset internally and externally about diversity. As Thirst Burst employees, know you comfort and achievement is our success! We look forward to a continually progressive relationship with each and every one of you on into the future!   Bibliography Kirton, G. and Greene, A-M. (2000) The Dynamics of Managing Diversity: a critical approach. Oxford, Butterworth-Heinemann Kandola, A. and Fullertonj, J. (1998) Managing the Mosaic: Diversity in Action. 2nd Edition. London, Institute of Personnel and Development Bingham C (ed) (2000) Valuing Diversity Management Best Practice: No 78 The Industrial Society Hollinshead G., Nicholls P., Tailby S., (1999) Employee Relations, Financial Times, Pitman Publishing Wirth L., (2001) Breaking Through the Glass Ceiling: Women In Management. Geneva, International Labour Office Internet Sites www.law.cam.ac.uk www.disability.gov.uk/legislation www.people.hbs.edu/dthomas/diversity.html

Maxine Hong Kingstons Woman Warrior - No Name Woman Essay -- Woman Wa

Maxine Hong Kingston's Woman Warrior - No Name Woman The excerpt, "No Name Woman", from Maxine Hong Kingston's book, Woman Warrior, gives insight into her life as a Chinese girl raised in America through a tragic story of her aunt's life, a young woman raised in a village in China in the early 1900s. The story shows the consequences beliefs, taught by parents, have on a child's life. Kingston attempts to figure out what role the teachings of her parents should have on her life, a similar attempt for many of us in the world. Lessons taught by our parents, the people who brought us into this world, help guide us into the people we become as adults. Hopefully, the guidance is positive. Kingston's story about her aunt sends a message as to how many families communicate the meaning of life. Through this story you will see how much we truly learn from our parents, some of it good and some of it bad. The story of Kingston's aunt, as told by her mother, started out by her mother saying. You must not tell anyone," my mother said, "what I am about to tell you. In China your father had a sister who killed herself. She jumped into the family well. We say that your father has all brothers because it is as if she had never been born." (Kingston, 319) In the first sentence of this quote, the mother is asking her daughter, Kingston, to remain quiet about a negative event, an occurrence deemed as shameful, in the family's life. Kingston's mother, playing a role model, taught her daught...

Early Marriage Rate Essay

Marriage (also called matrimony or wedlock) is a socially or ritually recognized union or legal contract between spouses that establishes rights and obligations between them, between them and their children, and between them and their in-laws. The definition of marriage varies according to different cultures, but it is principally an institution in which interpersonal relationships, usually sexual, are acknowledged. In some cultures, marriage is recommended or considered to be compulsory before pursuing any sexual activity. When defined broadly, marriage is considered a cultural universal. An early marriage, is an issue where argued by many now a days. Some people are advocated for early marriage because it is healthy. Until the late 20th century, teen marriage was very common and instrumental in securing a family, continuing a blood lineage and producing offspring for labour. Many factors contribute to teen marriage such as teen pregnancy, religion, security, family and peer pressure, arranged marriage, economic and political reasons, social advancement, and cultural reasons. Studies have shown that teenage married couples are often less advantageous, may come from broken homes, may have little education and work low status jobs in comparison to those that marry after adolescence. Early marriage arise from number of causes like lack of education, gender bios, pressure from family or friends, and lack of knowledge about the implications of early marriage. Early marriage also has several negative effects. It can lead to psychological and emotional stress not only to both parties but also to their children. It can also lead to health problem to girls because as their body is too young to conceive. Conclusion In conclusion, early marriage rate increased during the year of 2011 – 2014, all parents out there must be aware of this problem, as time goes by the case of early marriage will increased every year. The lack of formal education, financial problems and early pregnancy are all the effects of early marriage and not only will it affect the parents but also chains the children in unhealthy customs. Marriage is a great responsibility, and everyone should consider the effects of early marriage. And also, the Government must consider this as a major problem. Teenager must have discipline in order to control this early marriage problem, they are too young to enter the big responsibility of having their own family. Graphical Aid Figure 1: Early marriage rate ranges 2 million up to 4 million. The Government must be aware of this problem. Figure 2: From 2 million up to 4 million. At this point the rate increases simultaneously. This is very alarming; the Government must control this problem. Figure 3: 2 million up to 4 million is the rate of Early Marriage. The rate increases simultaneously.

Case Study Sergeant Robert Christopher Essay

This report will be about a case study about Robert Christopher. He is a new supervisor on the night shift. He is having problems with the officer motivation and communication. This report will include information on how he can help to improve the officer’s motivation and the communication between him as the SGT. and the officers that he works with. At the end of this report, you will see what he did to help the officer to get motivated and to have beater communication. Sergeant Welsh should approach the problem of officer motivation by. Would, approach the problem of motivating buy going out and work with all the officers at least once every two weeks and work there beats with them and see what they go throw and help them and tray and make their job a little easier. It will also help with the communication with the officers and if they will be able to tack to you a little more because they know that you have been throw what they have. They way Sergeant welsh should go about determining the basic need drives of each officer is. That he needs to take some time to talk to them and see how the Sergeant Welsh can help with their basic need drives for the officer. The first thing that SGT. Walsh should do as a supervisor it that he needs meet the every officer that is under his command and introduce himself and get to Know the officers that he will be working with. Another than that he also should see if they have any concerns that they what to tell me so he can address them. The way that Sgt. Walsh should deal with the fact that while you have more experience, you have less formal education then the officers that you are working over. Let them not that he will do the best that he can and that it is not about what experience or how much education you have it is about who can do the job best. SGT. Walsh can also consider going back to college. If he das go back this will show the officers that he is working with that he is trying to be the best Supervisor he can. In addition, you are never too young or to olds to learn new stuff that will help you out in the field that you are working in and you are never too old to learn new stuff. It will show his officers that he is trying to learn what he can do so he can do the job to the best that he can. SGT. Walsh should interview each officer within the first month after he gets his new assignment. The interview with each officer will be a good then the officers will now that I can do the job. Therefore, he can get to know me and I can get to know them and how they do their job and he can find out what they expect of me and they can find out what SGT. Walsh will expect of them this will be done on a one on one basis. The topics that SGT. Walsh should discuss with each officer on a one on one with each officer is what you think that we can do as a tem to help out in the community that you are working in to help people that live there. The way SGT. Walsh should make this work place meaningful to the officers he will make it fun for them to come back and work and that they will be able to do their best at what they do.

The Notebook essays

The Notebook essays The Notebook by Nicholas Sparks is a very believable story with believable conflict throughout. The main conflict is Allie having to decide if the love and passion she had for Noah as a teen was still there and if it was stronger than the love she had for her fianc, Lon. But I also want a happy ending without hurting anyone. And I know that if I stayed, people would be hurt. I wasnt lying when I told you that I love him. He doesnt make me feel the same way you do, but I care for him.... She knew who she loved more; there was no doubt, but what would the people that she cared so much about think if she chose to be with Noah? ...I wanted two things. First, I want you. I want us. I love you and I always have... The conflict makes this story move along. Dialogue is used in The Notebook to make the story more believable, also. The dialogue is very realistic. It sounds like a normal, flowing conversation with real emotion. Do you love Lon? Yes, I do. I love him, too. Dearly, but in a different way. He doesnt make me feel the way Noah does. No one will ever do that, her mother said, and she released Allies hand. The dialogue makes you feel as if you are a part of the story. It is heartfelt and clever. The point of view in The Notebook is third-person omniscient. The author lets you know what the characters are thinking or feeling through dialogue and thought. Nicholas Sparks paints a picture with his dialogue almost as well as he does with his Imagery. Imagery is a key element in this story because it keeps you entertained. It paints a picture for you to see in your mind. Peaceful silence descended on them. An osprey cried somewhere in the distance. A mullet splashed near the bank. The paddle moved rhythmically, causing baffles that rocked the boat ever so lightly. The breeze had stopped, and the clo...

Why I Like Architecture Essays - Computer-aided Design, Free Essays

Why I Like Architecture Essays - Computer-aided Design, Free Essays Why I Like Architecture My future as an architect. That is now my goal that I hope to reach hopefully very soon, at first I hadnt considered architecture has a career. When I started high school I was really thinking about becoming a chef because I like to make my own creation in food but then I changed my mind when I explored drafting now I can still design or create but only now in house which is more interesting. I choose drafting because it was a shop that I like and I was good at. From my 4 years of drafting I have acquired basic skill in drafting. I have work on freehanded sketching, actual working on the board I have use the basic tools like compass, protractor, ruler measuring and many other things. Then I moved a step up on to the computer where I spent three of my years there. I learn the CAD system and how it works once learning the system I could do the basic learning about mechanical drafting then I went on to architectual drafting which was the most interesting. In architectural drafting I learn the basic on a whole set of house plans and then I drew them up on AutoCAD on the computer. I really decided to be an architect for a living after my junior year in high school. I hope to have my own business and be very successful if life that is my goal that I must reach. I have been in a state competition for architectural drafting call VICA competing against the best in the state I also like to do many things like exercise by playing basketball, which is my favorite also, playing baseball and football any thing to keep me in shape, so that must mean I not lazy. To follow my goal I hope to go to collage for architecture for six years and get my bachelors then work for a couple of years and then hopefully open my own business and come to reach my goal from the beginning. I think that is a successful life to be in. Bibliography It talks about why its is a goog field to go in

How To Choose The Right Marketing Tools With Scott Brinker

How To Choose The Right Marketing Tools With Scott Brinker Technology is supposed to help, not frustrate or overwhelm us. Do you struggle with using, choosing, or consolidating marketing technology tools? Marketers tend to love or hate specific tools. Is your favorite on Chiefmartec’s 2019 Marketing Technology Landscape Supergraphic? If not, there are more than 7,000 tools to consider. Which should you use? What to look for? Who should make the decision? Today, my guest is Scott Brinker, vice president of Platform Ecosystem at HubSpot and editor at Chiefmartec.com. He suggests various strategies for selecting tools, so you don’t have to reinvent the wheel. Purpose: Persuade marketing executives to pay attention to the intermingling of personalities and passions between marketers and technologists Categories Covered: Advertising Promotion, Content Experience, Social Relationships, Commerce Sales, Data, and Management Where to begin? Get clear on foundational systems (CRM, email, content management system, etc.) Significant investment in time and learning; identify gaps to intentionally augment foundation with more specialized tools Ecosystems developed around major platforms can help narrow your choices Makeshift Marketing: Is it good enough? Pieces of the Puzzle: Focus on the capabilities you need Marketing department should identify point person/people to be responsible for operational infrastructure and technology of marketing Ecosystem Mission: Evolution of product, partners, and programs Links: Chiefmartecs 2019 Marketing Technology Landscape Supergraphic Scott Brinker on Twitter MarTech – The Marketing Technology Conference HubSpot Salesforce Marketo Creating Predictable Growth Is Not A Hack With Kieran Flanagan From HubSpot [AMP 126] How To Overcome Makeshift Marketing With New Marketing Superpowers If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Scott Brinker: â€Å"You’re becoming more dependent on technology to execute your mission.† â€Å"It’s not designed as a tool to help people hone in on what tools they should use.† â€Å"You could probably count on one hand, these fundamental systems that are the heart of your marketing technology stack.† â€Å"Marketers don’t have the time, or necessarily, even the skillsto be in the integration business.†

International Business Strategy - Case study Essay

International Business Strategy - Case study - Essay Example Initially, when LG penetrated developed markets, it faced setbacks from advanced technologies, designs, and highly competitive market structure. With a not-so stable corporate infrastructure, LG had to forego the challenge and established itself in emerging markets. Today, LG is one of the largest consumer electronics companies in the world. With established financing backup, highly advanced R&D technologies and designs, and a well-defined business strategy, it can breach any market that it wanted to in the world and compete with global giants. This has been accomplished through a distinct pattern of approach to market entry.When LG enters a market it first identifies supportive infrastructure, like government policies, consumer perception and tries to eradicate adverse factors such as monopoly, intellectual property rights, which it had done in the case of Brazil. Once the company has established a base, it starts to educate its consumers and introduce products. Sometimes products a re customised and developed to cater to niche local needs like in India LG developed a cricket TV to cater to the nation's love for the game. Similarly, in Russia, LG relied on the localization of products and sponsorship for events to get noticed. This has been a major turning point for securing the Russian market. In China, it has adopted the similar strategy to Brazil and India, with the added strategy of using around 98 per cent of local manpower to both secure its resources as well as appeal to their loyalty.

Importance of Classifying Period Cost and Product Cost Assignment

Importance of Classifying Period Cost and Product Cost - Assignment Example The period costs are normally reported in form of expenditures in the period of accounting in which they match the best with revenues, in the period of accounting and when they expire. In addition to general administrative and selling expenses, most of the interest expenses are categorized as a period expense. Mr Smith’s classification of these costs, therefore, would increase the reported earnings of the period. The classification of the period cost and product cost is hence important since the classification will ensure that the net income is properly measured during the time period in which the best match. Classifying period cost and product cost will also ensure that Mr Smith reports the proper inventory cost appearing on the balance sheet. It is also important to classify these costs since the two costs cling to the units of the manufactured or purchased products. This will increase the reported period earnings because if any unit of a product will not be sold, the produc t cost will appear as a current asset on the balance sheet since it will be reported as an inventory. The classification will also ensure that the product cost will be reported at the expense of the cost of sold goods on the income statement for the period in which the product units were sold. In addition, classifying period costs will ensure that the expenses incurred in sales and salaries of the general administration are only featured during the exact period in which those salaries were paid to the employees. This will increase the reported earnings of the company. The actions of Mr Smith to postpone expenditures to the new year such as cancelling or postponing supplier orders, delaying maintenance already planned, and cutting down on the travels and adverts of the end year is ethical enough since it was in the best interest of the company to report an increase in the end year earnings. By ordering reclassification of both the period and product costs, Mr Smith significantly increased the reported earnings since every particular period cost was to be reported in the financial year to which it relates to.  

Lucretia of Rembrandt Essay Example | Topics and Well Written Essays - 1000 words

Lucretia of Rembrandt - Essay Example Rembrandt's excellent attention to detail allows the viewer to observe the intricate designs on Lucretia. The model is dressed in a decorative, highly stylized dress indicating enormous wealth. The head of Lucretia is bent to one side and lowered a little as though in shame and in anguish. At the left portion of her white robe is a long streak of dripped blood. The white robe appears slashed beyond comfortable length in the middle of her bosom, indicating unwelcome hands. On the weighty left hand of Lucretia, she holds a string hanging from higher space as though just by a slight pull she would be lifted up in deathly space. Round her neck is the ready loop of the noose. On her right hand is a dagger pointed at herself, ready to harm. From just the sight of bloodstains, however, she might as well have already cut herself to death and is slowly dying. There is an expressed effort to die by all means in Lucretia. Meanwhile, the face is that of loneliness and resignation from life. She appears to have cried so much in her despair. There is a fantastic element of color coordination throughout this painting of Rembrandt. The color of the rope, her fluffy white silk cuffs, her silky blouse, and her golden jewelry shows the continuity of color. The tone is important to painting, perhaps even more than color. The tone is how light or dark a color is, rather than what the actual color is. The implementing tone in a painting is often bothersome to artists because people get distracted by the strong appeal of color.

Assignment Essay Example | Topics and Well Written Essays - 500 words - 40

Assignment - Essay Example Other strengths include the expansion of the democratic space that has seen the women’s suffrage that allowed women to vote, and civil rights movements. All this events have occurred without causing an uprising against the liberal supreme rule of law. Religious pluralism represents another strength of classical liberalism (Crowards, 1995, p, 21). This has provide the best record of non-violent religious pluralism across the earth. Christians in the US from various denominations, Muslims, Hindus, Atheists, Jews, and Budhists live in peace as opposed to areas that apply a different form of leadership. Classical liberalism give a chance to the people to be leading immovators and producers in the world. Revealed and stated preference techniques belong to the discerned environmental decision-making processes, which rank individual preferences above and other element during the analysis and in the process ranking lowest the systems that escape direct application of individual preferences. They depend on advice and opinion from professional panels, policy makers, and other stakeholder groups when these decisionsAmong the areas analysed include putting emphasis on individual preferences above management concepts of complicated environmental systems yet the individual has little information that sometimes is inaccurate of any merit. According to them, this is one of the reasons informed people need to participate. It is essential to remember that at this moment, it is good to comprehend the particular role of information that informs the knowledge of individual preferences (Edwards, 1992, p. 43). Furthermore, considering the function of information in policy and assessment of damages is important. Environmental decision-making processes differ basing on either professional’s point view or preference of individuals. The striking difference between these approaches starts with disagreements over the concept of economic value used inputs. The inputs

The Impact of the Global Financial Crisis on Emerging Financial Literature review

The Impact of the Global Financial Crisis on Emerging Financial Markets - Literature review Example Regulations create and establish rules that should be observed and respected by individuals, organisations or firms that operate within a particular industry or business. Anyone or any entity that does not act in accordance to the preset rules is in direct contravention of the law and is thus subject to punishment by law. The punishment to be handed down can either be in terms of fines, imprisonment or repossession of the respective business. However, in the free market, the allocation of market resources is solely on the foundation of supply and demand forces, this happens in the absolute absence of any form of government intervention. The question now becomes whether free market approach or pro-regulation approach is the best avenue to take in the Australian economy. When it is all said and done, regulation is the appropriate approach to take. This paper will endeavour to illustrate, with logical backing, why this approach is the most suitable one in the Australian perspective. Thi s paper will evaluate twelve articles, which are either for or against, the introduction of legislation to the Australian environment. ... The work by MJR Gaffikin (2005) strongly illuminates on this situation. Gaffikin notes that change in legislation might result in either an increase or decrease in the total expenses, to be incurred by the affected firms. He additionally cites the example of waste management. He explores this issue and ends up asserting that if firms are made to account for their waste management systems, many firms will have to invest more in their waste disposal mechanisms. This leads to a substantial increase in their overall operations cost. Thus, judging on this fact, then the free market approach is favoured. However, Michael gives a biased assertion that regulation aids in the creation of wealth, this is the view adopted by economists. This literal work is prejudiced in a manner that it does not back its assertions with hard facts. Nonetheless, the author has targeted the whole subject of regulation. In a situation whereby this article is the only information available on the projected impact of legislation, then the measure to be adopted would be to campaign for free market approach. However, this article does not take into factor in the general environmental effect of careless disposing of waste. When objectively analysing how the market would behave in the absence of government regulation, it is akin to analysing how children in the kindergarten would behave in the absence of their teacher. When there is no body of authority, individuals tend to act erratically as no accountability is necessitated. The thought of economy behaving this way is alarming if not depressing. This situation will favour the greedy at the expense of the good and ethical people. This is the view

Solar energy Essay Example | Topics and Well Written Essays - 1000 words - 1

Solar energy - Essay Example There is huge potential of creation of jobs and establishment of allied manufacturing industries in the Arab countries. With the growth in the export demand of the solar thermal systems, prices are expected to decline. â€Å"A World Bank/African Development Bank CSP Investment Plan for the Middle East and North Africa (MENA) has secured $750 million from the $6.4 billion Climate Investment Funds to support the expensive start-up phase when costs of solar power are high and export markets undeveloped† (â€Å"Concentrated Solar Power†). TiSUN, the Austrian solar thermal system manufacturer manufactured the subsidiary TiSUN GCC FZC to serve the Middle Eastern markets. It has been more than twenty years since TiSUN has been creating and selling systems to utilize the solar energy. These solar systems offer fully independent and free solar energy that can be used for a variety of purposes including water heating, backup heating, and cooling. TiSUN is the solar heating specia list from Europe and its quote of export is almost 83 per cent (â€Å"Press Releases†). TiSUN founded the solar thermal system in the start of December 2011 in Dubai. ... Robin M. Welling, the CEO of TiSUN who is involved in the renewable energies’ economics in the Arabian markets explained this in these words, â€Å"The countries of the Arabian Gulf are among the sunniest regions in the world. With nine hours per day, the amount of sunshine is much higher than in any European country. This is one reason why the Middle Eastern countries provide the ideal conditions for the installation of solar thermal systems† (Welling cited in â€Å"Press Releases†). TiSUN G.C.C. FZC has been distributing the solar thermal systems in numerous Emirates since December 2011 that include Bahrain, Iraq, Oman, Qatar, and Saudi Arabia. Abu Dhabi currently has a large project on which TiSUN solar thermal systems are being installed. This project contains a total of 750 houses constructed on the area of six square kilometers, gardens containing pools, various commercial buildings and two private schools. In this area, 28 luxury houses for single families have been supplied with the TiSUN solar thermal system. This system provides the houses with environment friendly hot water. The TiSUN solar thermal system allows each house to produce energy for at least four individuals with the total area of collector surface being eight square meters and a provision of fresh water tanks with the capacity of 500 liters. Percentage of the TiSUN system’s solar fraction is 70. TiSUN G.C.C. FZC’s Managing Director, Bashar Muhtadi expresses his contentment with the positive developments with respect to energy in the markets based in the Middle East in these words, â€Å"The integration of solar heating systems in the modern building environment has become a standard in the MENA (Middle East + North Africa) region in the last three years –

The Impact of the Global Financial Crisis on Emerging Financial Literature review

The Impact of the Global Financial Crisis on Emerging Financial Markets - Literature review Example Regulations create and establish rules that should be observed and respected by individuals, organisations or firms that operate within a particular industry or business. Anyone or any entity that does not act in accordance to the preset rules is in direct contravention of the law and is thus subject to punishment by law. The punishment to be handed down can either be in terms of fines, imprisonment or repossession of the respective business. However, in the free market, the allocation of market resources is solely on the foundation of supply and demand forces, this happens in the absolute absence of any form of government intervention. The question now becomes whether free market approach or pro-regulation approach is the best avenue to take in the Australian economy. When it is all said and done, regulation is the appropriate approach to take. This paper will endeavour to illustrate, with logical backing, why this approach is the most suitable one in the Australian perspective. Thi s paper will evaluate twelve articles, which are either for or against, the introduction of legislation to the Australian environment. ... The work by MJR Gaffikin (2005) strongly illuminates on this situation. Gaffikin notes that change in legislation might result in either an increase or decrease in the total expenses, to be incurred by the affected firms. He additionally cites the example of waste management. He explores this issue and ends up asserting that if firms are made to account for their waste management systems, many firms will have to invest more in their waste disposal mechanisms. This leads to a substantial increase in their overall operations cost. Thus, judging on this fact, then the free market approach is favoured. However, Michael gives a biased assertion that regulation aids in the creation of wealth, this is the view adopted by economists. This literal work is prejudiced in a manner that it does not back its assertions with hard facts. Nonetheless, the author has targeted the whole subject of regulation. In a situation whereby this article is the only information available on the projected impact of legislation, then the measure to be adopted would be to campaign for free market approach. However, this article does not take into factor in the general environmental effect of careless disposing of waste. When objectively analysing how the market would behave in the absence of government regulation, it is akin to analysing how children in the kindergarten would behave in the absence of their teacher. When there is no body of authority, individuals tend to act erratically as no accountability is necessitated. The thought of economy behaving this way is alarming if not depressing. This situation will favour the greedy at the expense of the good and ethical people. This is the view

African film Assignment Example | Topics and Well Written Essays - 500 words

African film - Assignment Example The first was to enforce the ban on drugs and alcohol within the group to weed out the weak members who could potentially become informants for their next dose or drink. The second strategic move was to create havoc and chaos in areas that would bring mass police force to protect the citizens, by planting bombs in specific locations. The third strategic move was to remove police officers with no witnesses and no traces that could point to any one person. The fourth strategic move was to organize a peaceful strike and find shelter for everyone. The fifth strategic move was to constantly move locations of the leaders of the rebellion. The final strategy was to take out as many police officers, paratroopers, or French military personnel without surrendering. As one tactic was tried, the outcome was evaluated and determined if the move was effective or new strategies were needed to continue the fight for freedom. The description of resistance and response was eloquently surmised in the q uote by Colonel Mathieu, â€Å"The FLN wants to remove the French from Algeria and the French want to stay† (Pontecorvo, 1966). Whenever one group tries to enforce their rules and beliefs on another group, there is bound to be some sort of social movement, once the oppressed group decides they are not willing to concede or assimilate into the forced requirements of the dominating group. The tactics that are used during wartimes are not considered humane from any side. Many of the strategies used by the police, paratroopers, or rebels were terrorist and violent actions toward the opposing side (Pontecorvo, 1966). Each side tries to act like the â€Å"good guys† and make the civilians believe that their way is the best choice. Any group that is being repressed or oppressed is going to have some individuals who will object to the treatment. The use of torture to gain information is a tactic used by every organization during wartimes. The extent of the torture

Cooking Oil Company in India

Cooking Oil Company in India INTRODUCTION ABOUT THE TOPIC Cooking oil is purified fat of plant origin, which is usually liquid at room temperature (Saturated oils such as coconut and palm are more solid at room temperature than other oils). Some of the many different kinds of edible vegetable oils include: olive oil, palm oil, soybean oil, canola oil, pumpkin seed oil, corn oil, sunflower oil, safflower oil, peanut oil, grape seed oil, sesame oil, argan oil and rice bran oil. Many other kinds of vegetable oils are also used for cooking. The generic term vegetable oil when used to label a cooking oil product refers to a blend of a variety of oils often based on palm, corn, soybean or sunflower oils. Oil can be flavored by immersing aromatic food stuffs such as fresh herbs, peppers, garlic and so forth in the oil for a period of time. However, care must be taken when storing flavored oils to prevent the growth of Clostridium botulinum (the bacteria that produces toxins that can lead tobotulism). Product Origin: India Description: Pandey Groups Ltd. (PGL), a Rs. 2700 crore company; is a joint venture between two global corporations. Somya Refined Soyabean Oil is light, odorless and healthy oil. Most importantly it contains OMG3 (Omega 3 fatty acids) an essential PUFA which needs to be supplemented from outside sources. Soyabean oil is the preferred oil of many a household across the world. Somya Refined Soyabean Oil, enriched with OMG3, gives you and your family Paanch Ka Aashirwad Company Name : Pandey Groups Limited Address : Gujarat, India Tel : 91- 9855021213 Fax : 91- 11-2201055 Website : http://www.pandeygroups.com The IMC Plan Situational Analysis: Past promotional Situation Somya Oil PLC is the holding company for a group of companies whose principal activities focus on Eidable oil supply in India. On July 15, 2005, the Company acquired Sona Ediable Company Limited and its subsidiaries. In October 2005, it disposed all interests in Making all types Of Ediable Oil. Product Situation (Quality,Packaging,Price,image,availability,Feature,Unique Selling point) Somya Edible Oil Exports In Consumer Packs Pandey groups Ltd, which is into trading and refining of edible oils, is now planning to supply consumer packs of ‘Somya edible oil in india upto 2010. At present, the company is supplying loose packs of edible oil to these countries and plans are afoot to increase export capacity of loose packs of edible oil from 2,000 metric tonnes to 5,000 metric tonnes as well this year.. Pandey Groups is also planning to increase its capacity to produce ‘Savarg vanaspati from 100 metric tonnes to 300 metric tonnes. After marking its presence with Somya refined oil in the northern, western and eastern markets, Pandey Groups is now planning to strongly focus on the southern market, specifically Karnataka, Andhra Pradesh and Tamil Nadu this year to widen its distribution reach.According to Pandey Groups Ltd general manager (marketing and sales) Sahil Sharma: â€Å"As part of the distribution strategy, we are now planning to expand our number of offices from 65 to 80. In addition, we will double the number of existing 1,800 distributors, three lakh retail outlets and 600 super stockists within a year. In the southern market, we have recently created 10 stockpoints (companys own branches) to spur more volumes of Fortune edible oil.† Besides, Pandey Groups is planning to foray into the speciality fat oil category which will be introduced in the Indian market in consumer packs under the umbrella brand name Somya this year. Audience Situation Paneer, pakoras and more 1. One of the ads, titled Railway station, is about an elderly couple making a train journey. The husband realises that his wife hasnt prepared the customary ‘pakoras for the journey this time. Forgetting the he was supposed to arrange for a taxi, he busies himself in preparing the pakoras when his wife offers to make them. The couple miss the train due to the delay, but share a mischievous moment on the platform when they gorge on the pakoras. 2. The second commercial is about a young man who lives away from home with a group of friends. He steps home after his day at work and reaches for some stale pizza; his sister calls him just then, asking what he is having for dinner. He cooks up a story, telling her hes having ‘muttar paneer just so that she doesnt feel bad about his eating habits away from home. His sister then reprimands him on why he didnt leave his dirty shoes out at the door, to which he turns around to see that his sister has actually brought him some home cooked food. A third film is on its way. Apart from the commercials, the campaign consists of a mix of press, hoardings and bus shelters. Radio is specifically to be used in Tamil Nadu. Of the total budget, Fortune has allotted about 15 per cent to outdoor, while 10 per cent and 5 per cent will go to press and radio respectively. A huge 70 per cent of the budget is directed to TV and electronic media. National and regional channels are being employed. Competitive Situation Pandey Groups is the leader in edible oil. But it now wants to carve out a bigger slice of the pie by focusing on sunflower oil, which accounts for a big chunk of the edible oil market, through its Somya brand. Competitive Analysis In competitive analysis I found that there is great competition in the existing players like Saffola oil, Sunflower oil, Fortune oil, Ginni Oil, Kings oil, and Raag oils. I have do something different to survive in this competition like: A strong Heart The Healthy Growth of your Children Controlling Diabetes Healthy Eyes Marketing segmentation:  · Somya has segmented its market on the basis of following: Demographic Income Occupation Geographic Tier 1 cities Tier 2 cities Psychographic Life style Personality Behavioural Value Benefit Sought So, this is a market segmentation of the Somya Oils that we give more importance to tier 1 cities that are metro cities. And we prefer the high level people and middle level people because this level of people are health conscious. Targeting Somya oil has targeted its market on the basis of the product that they are offering to the consumer. We are targeting: Upper class segment Upper end We are targeting to those consumer who are more concern of life style product. Our product is ore of upper mid class and premium segment, so we are targeting audience are those consumer,, who want Healthy Product which gives them fitness at reasonable price We are also targeting those consumers, who are more concern of safety and health issue. We are now going to shift over to mind mid or lower mid class segment and want to mass market their product. SWOT Analysis (S)trengths Demand of new technology. Manufacturing unit having good supply of raw material and Transportation System. â€Å"Gujarat.† Wide range of product to tap the consumer of middle class, upper class and high class. We think to launch our widest distribution network. Shifting to rural marketing. (W)eaknesses Our product are compared with our competitor like Fortune, Saffola etc. Similar product categories as compare to its close competitors like kings and Raag. (O)pportunities Shifting to rural market. Food oil market is growing very fast, so there is an opportunity for Somya to launch more new products. (T)hreats Price war. New entry in this segment. Positioning Strategy With the tagline â€Å"Paanch Ka Aashirwad † Somya positioning is to differentiate our product on the basis of technology which appealed to the consumer on the basis of health benefits. With this tag line its corporate philosophy to make to attract towards our product. Our positioning strategy are technological intelligent and futuristic. As we are in upper and premium segment, so we are featuring that their brand is young, vibrant and premium. We have differentiate our product using technology and health benefits. Competitive Analysis Market Share The market share and data show that Somya is not in the list because it is a new company in the electronic field. The target audiences for the other companies are very high as compare to Somya Product categories are more or less same. Close fight for the product is in the companies. Marketing Strategy The marketing objective of Somya, aims to focus on the premium segment of the market that fetches greater margin opposed to volumes. We want to capture 20% market share, by the end of 2011. We want 5% sales growth in each segment of our product. Corporate Strategy Somya corporate strategies is to more focus on innovation to attract more technology savvy consumer and the company is aspiring for keep innovating. Somya corporate strategy is to become a true global leader through fast growth and fast innovation. Somya has set its mid-term goal to rank among the top edible oil Company in the world. Somya would concentrate on staying ahead of the technology curve and develop products that deliver high value to consumers. The Marketing Background S. No. Key Considerations Questions 1. Product Descriptions Cooking oil 2. Market Assessment There are some global players in market like Fortune, Saffola, Ginni, Sunflower. 3. Source of Business We are coming from tiers 1 cities and tier 2 cities and rural areas. 4. Competitive Evaluation Somya offers freshness and technological strong 5. Marketing Objective Focus on Health innovation to attract consumers and the company is aspiring for keep innovating. 6. Marketing Communication Marketing Communication helps Somya to create a strong and positive brand attitude and influence consumer to do action in future. The Key Target Audience Worksheet Our sale and usage comes from metros urban and rural market. The marketing objectives required continue usage. Refers to Segmenting, Targeting and positioning analysis. Decision makers are the head of the family. Communication Objective To communicate the health plus objectives. To communicate that the brand is young, vibrant and premium. To hit the emotions of the Indian consumers by showing the warmth and affection. Brand Attitude Strategy:- Cooking Oil (Food) product is high involvement product, and consumers require information before purchasing the product. So, to influence the attitude of the consumers, Somya oil need to focus on the communication message, this is helpful to create a positive brand attitude. The communication objective of Somya Oil is to influence the target audience to do purchases. The Behaviour Sequence Model Decision Stages Consideration at each stage Need Arousal Information search Purchase usage Decision roles involved Category need Product awareness Purchase Facilitator Benefit of the product How is it likely to occur Brand awareness Product information - Timing of purchase - Competitive product information Offer discount Where purchase is likely to occur Company outlets, MBOS Budget As a team, Somya oil decided that we should go ahead and plan out the entire IMC campaign exactly how we wanted it to turn out, before we worried about any of the budget. This is referred to as a bottom-up budget, which means that we, the creative team have decided what we would need for the budget and have sent the budget for approval. Media Mix For the media mix of our products campaign we decided to do one television ad and one magazine ad. Because our product is an Cooking Oil we felt it would be more appropriate to reach our target audience through these means of advertising. Our television advertisement will be in the form of a thirty-second commercial. Showing the commercial at the prime time would help reach our ideal target audience. Our budget will allow about 2,50,000 for the pre-production, production, and post-production of our commercial advertisement. In order to buy advertising space, we allotted 150,000 per thirty-second spot. To achieve our communication objective, the commercial will air twice during each thirty-minute program on Sunday evenings for the duration of one month. The magazine advertisement we have chosen for our project will not be costing us nearly as much. Each of these magazines is a monthly publication. This helps reach our target audience because our customers must be housewives. Cost of TV Ad Prime Time: 6-11pm Channels: Top e.g., Geo, AAJ, PTV, Sony, Star Plus, Zee Tv etc. Cost in Prime Time: Rs. 70,000/min Cost in Off-peak time: Rs. 25,000-30,000/min Cost of Billboard Size: 2700 Sq. ft Skin: Rs. 54,000 Rent for 1 month in Cat-A1 area: 600,000-1,000,000 Cost of Hanging Hoardings Size: 5ft x 2 ft Cost: Rs. 150/hoarding Rent in Cat-A1: 1,350/week Cost of Poster Paper weight: 135 gram Size: 18inch x 23inch Quantity: 3000 @ Rs. 4.15/poster

Urbanization in Africa Essay examples -- Development, Urban Trend

Urbanization is the movement from a rural society to an urban society, and involves a growth in the number of people in urban areas. Urban growth is increasing in both the developed but mostly in the developing countries. Urbanization is associated with the problems of unemployment, poverty, bad health, poor cleanliness, urban slums environmental deprivation. This causes a very big problem for these developing countries and who are some of poorest countries. Africa urbanization is not as big as most developing countries but is on the rise for it outbursts in city growth lately. (Saundry, 2008). In Africa, one important feature of the urbanization process is that a lot of the growth is taking place in the industrial increase. Urbanization also finds expression in external expansion of the built-up area and the changing of prime agricultural lands into residential and industrial uses (Saundry, 2008). An alternate to the present expansion of the urban population across a wide area of the country in order to save crucial land for agriculture is to construct high-rise buildings and support commercial development in specific zones, which would depend on efficiency, and the right technology and resources (Hanson, 2011). In Africa, the urbanization processes are largely driven by market forces and government policies. This will lead to methods at the same time of change in incomes, land use, health and natural resources management including water, soil and forests and often reactive changes in local governments (The Economist, 2010). So this is saying that government developm ent policies and budget divisions, in which urban residents are often favorites over rural areas and will tend to pull more people into the urban areas. I... ...population distribution designed to reduce the rate of rural-urban migration appears to have had limited success in many developing countries. Policies must be directed at altering the rural economy in order to slow the rate of urban sprawl. Broad land use planning and changing of planning standards and governmental procedures would go a long way to reduce many of the problems that face urban populations in the developing areas, especially Africa. Urbanization can cause a lot of problems for a city or even a country. It can cause cities to become overpopulated which are known as mega-cites, and cause problems with living arrangements and finding a job. Urbanization can also cause health problems. Urbanization is supposed to be good for developing countries on the rise but with this rapid growth in Africa, these problems can become a major concern in the future.

Creating A Writing Technology :: Teaching Writing Education Essays

Creating A Writing Technology â€Å"Enhanced separation of the known from the knower is probably the most fundamental value of writing, from its beginnings to the present. Between knower and known writing interposes a visible and tangible object, the text (Ong, 327).† LOT 509 PLEASE PUT DRYWALL INSIDE THE GARAGE Above is what I wrote using my creative writing technology. I am a general contractor and have my own construction/home improvement company. The company is called Rock Water Construction. With my full school schedule I haven’t had the time to take on huge jobs. However I am able to take on Drywall jobs that don’t require a full days work to complete. I recently ordered drywall to be delivered on Thursday to finish a basement that I had been working on. Due to the upcoming weather predictions that called for rain, I decided to have the drywall put into the garage until I was able to move it to the basement, in order to protect it from the rain and also theft. I requested this from the drywall company and knew that it needed to be put into the garage, however if the driver didn’t happen to read the instructions on the invoice, the driver would have left the drywall by the curb. I was able to separate the known, (the drywall needed to be placed in the garage), from the knower, (my mind) through the tangible object (the sign) that contained my text. The house that I am working at is in a new subdivision so lot numbers are a lot easier to locate for the delivery drivers. â€Å"There were other graphite deposits around the world, but their ore was not particularly pure. Impure ore crumbled or produced a scratchy line†¦with his supply of English graphite permanently embargoed, the French pencil-maker Nicholas-Jaques Contà © learned to produce a workable writing medium by grinding the local graphite, mixing it with clay and water, and forcing the mixture into wooden casings (Baron, 44).† Normally I would use a permanent marker or spray paint on a piece of wood to make my sign, however since I had to create a writing technology I chose to use charcoal and a piece of scrap drywall to create my â€Å"text†.

Individual Cultural Variables Role in Inter-Cultural Communication Essay

Individual cultural variables are very important to comprehend intercultural communication. Justify the statement with the help of three individual cultural variables. Solution: The following three individual cultural variables show that these variables have great importance in intercultural communication: Time: Time has great importance in our daily life in communication. But different cultures of the world value it differently. One should be aware of the different perception of time in different cultures in order to communicate effectively. Its importance can be seen in the following points: * People of Asian countries usually like to take nap in the afternoon while in some western countries, they just wake up at that time. * In developed countries like France, America, Canada etc the shops, markets and restaurants remain open for whole night but in developing countries like India, Pakistan etc they just remain opened till midnight mostly. * The developed countries value their time a lot. They consider their time as money. They are mostly straight forward and just try to reach at the point. * Similarly different people also have different view point about the weather. They like different seasons. One should keep in mind the perception of the people about the weather before communicating. Like people in Pakistan usually get hyper because of the hot weather. So, one should talk tactfully in order to keep the communication effective. * People of the Muslim countries usually take a break for prayers. So, while conducting a meeting with a Muslim, a person should keep in mind the prayers timing. * People of the Pakistan don’t follow time strictly on different festivals and occasions like marriages, parties etc. But in America, they usually try to conduct the event right on time. Dress: The dresses of the individuals also tell a great deal about that person and his culture while communicating. Its significance is explained in the following points: * Whenever a person gives a speech in some seminar, it is must for him to wear clean clothes and according to the custom of that country. A good dress always conveys a clear non-verbal message to the recipient. * If you wear the dress according to the culture of the visiting country, this will attract the persons of that country when you communicate with them and create the good reputation of yours in the mind of the people. * We also have to wear the clothes according to the fashion of the society. An up to date person always gets the attention of the people. * In Pakistan, we have four provinces, each province has its own traditional dress style. We should try to wear the clothes according to the culture of that province to win the hearts of that community. * The color of the dress should be chosen with great care and according to the occasion. Like in Pakistan, people usually wear white dress on the funeral ceremony. They don’t like if someone wear colorful dress on the fun eral ceremony. Food: People of the different societies have different tastes for food. The following points show its importance in the communication: * One should be very much careful about the food before going in any country. Like Muslims have to take great care in choosing the HALAL food before eating in any foreign country. * If you are conducting a party for the foreigners, then you should keep in mind their tastes and eating habits. The selection of the dishes should also be according to the guest’s choice. * People in Asian countries eat spicy food while western countries prefer to eat junk food. Similarly pork is forbidden in Middle Eastern countries. It’s very much hard to find beef in India. A person should be well aware of the eating habits of a country before visiting it. * Chinese people like noodles and rice a lot. They mostly use sticks to eat their food. One should also be aware of the eating and table manners of the country before going for any visit. * Some people like to take small bite and eat slow while some people eat fast. Some people eat with right hands while some eat with left hands. So all these things should be kept in mind before having a dinner with a person. This helps a great deal in developing an understanding level.

The Lumber Room

The text under analysis is written by an outstanding British novelist and short story writer Hector Munro. Hector Hugh Munro was a British writer, whose witty stories satirized Edwardian society and culture. The author’s style of writing is satirical in a humorous way. He uses a witty tone to mimic characters in order to subtly criticize them. The criticism is done in a subtle way that is humorous. The excerpt is homogeneous. The story is narrated in the 3rd person. This allows the reader to access the situation and the characters in an objective manner, because the characters are having both positive and negative viewpoints. The third person point of view is impersonal which fits the impersonal atmosphere of the household. The plot of the story revolves around a little orphan Nicholas who was trusted to his tyrannical and dull-witted aunt. One day Nicholas was â€Å"in disgrace†, so he made his Aunt believe that he was somehow trying to get into the gooseberry garden, but instead had no intention of doing so but did sneak into the Lumber Room. There a tremendous picture of a hunter and a stag opened to him. Soon his aunt tried to look for the boy and slipped into the rain-water tank. She asked Nicholas to fetch her a ladder but the boy pretended not to understand her, he said that she was the Evil One (This metaphor shows author’s irony and essential clue to the character). The plot is ordered chronologically, each episode is given with more and more emphasis. The author’s choice of vocabulary and stylistic devices in this story emphasize a deep dissension between generations, to convey a thrilling power of child’s creative mind. The author uses a large variety of stylistic devices, such as epithets to show us the great difference between the Child’s and Grown-up’s world. Such epithets from Child’s world (grim chuckle, alleged frog, unknown land, stale delight, mere material pleasure, bare and cheerless, thickly growing vegetation) and the one from Grown-up’s world (frivolous ground, considerable obstinacy, trivial gardening operation, unauthorized intrusion) help the author to emphasize all the beauty of the childhood’s mind and the commonness of the adult’s mind. The text can be divided into several parts according to the change of the general slant: 1. The exposition, in which we learn about little Nicholas, his cousins and his strict aunt. Nicholas got into his aunt’s disgrace. So his cousins were to be taken to Jagborough sands that afternoon and he was to stay at home. The Aunt was absolutely sure that the boy was determined to get into the gooseberry garden because â€Å"I have told him he is not to†. The author uses irony and witty tone throughout the story. For example, Aunt's condescending tone in describing Nicholas’ prank: disgrace, sin, fell from grace. The author is obviously using the Aunt’s own word choice to reveal her self-righteous attitude. This is a subtle criticism of her arrogance which she is blind to. To lay stress on the Aunt’s narrow-mindness Munro uses such metaphors as â€Å"a circus of unrivalled merit† and â€Å"uncounted elephants† 2. The complication, when Nicholas got into an unknown land of lumber-room. Forbidden fruit is sweet and truly the lumber-room is described as a storehouse of unimagined treasure. Every single item brings life and imagination to Nicholas and is symbolic of what the adult of real world lacks. He often pictured to himself what the lumber-room was like, since that was the region that was so carefully sealed from youthful eyes. The tapestry brings to life imagination and fantasy within Nicholas, the interesting pots and candlesticks bring an aesthetic quality, visual beauty which stirs up his creative mind; and lastly a large square book full of coloured pictures of birds. And such birds! They allow Nicholas to learn in a fun and exciting way. The author uses irony to poke fun and criticize the Aunt. For instance, trip to Jagborough which is meant to spite Nicholas fails. Instead of being a punishment for the child, it became a treat for him whereas it became a torture to those who went. The Aunt’s conception of â€Å"the paradise†. The real paradise is the Lumber-room not the garden. This reveals the irony that the ideal world of an adult is dull and boring to that of a child. 3. The climax of the text. While the boy was admiring the colouring of a mandarin duck, the voice of his aunt came from the gooseberry garden. She got slipped into the rain-water tank and couldn’t go out. She demanded from the boy to bring her a ladder, but he said her voice didn’t sound like his aunt’s. â€Å"You may be the Evil One tempting me to be disobedient† – said a little boy desiding the Justice must be done. The Aunt tasted the fruit of her own punishment on the children. She is accused of falling from grace, of lying to Nicholas about jam and thus termed the Evil One. She feels what it is like to be condemned. 4. The denouncement. The Aunt is furious and enforces in the house. She maintained the frozen muteness of one who has suffered undignified and unmerited detention in a rain-water tank for thirty-five minutes. Nicholas was also silent, in the absorption of an enchanting picture of a hunter and a stag.

According to Maslow’s hierarchy Essay

1. According to Maslow’s hierarchy, which basic needs does the Patagonia culture meet? What would it be like to work at Patagonia? (Hint: Go to Patagonia’s website and find the section on jobs.) What’s your assessment of the company’s work environment? (20 points) Maslow’s hierarchy consists of five basic needs, self-actualization, esteem, social, safety, and physiological. Patagonia culture meets many standards promising that their products are produced under safe, fair, legal, and humane working conditions throughout the supply chain (Patagonia, 2014). Patagonia offers all of the needs of Maslow’s theory, making employees comfortable at their job; This Company cares about their employees offering childcare, organic meals, recreational activities, and more. Working at Patagonia would be a great place, where the company encourages celebrations and activities to boost the employee’s moral. Patagonia is known for having loyal employees b ecause of how the managers treat them having communication deadlines, expectations, and including employees in figuring out the best way to meet needs. I believe that this work environment is successful because of how it is managed and the way the employees are treated. 2. Use the expectancy theory and/or the equity theory of motivation to explain how feeling underpaid might affect the work of a Patagonia associate and what a manager can do to increase the employee’s motivation. (20 points) Expectancy theory states that a person’s behavior is influenced by the expected outcomes. In this case, low pay would lead the person to feel like no matter what they did, their efforts would not be rewarded with expected pay raises or bonuses. The employees that are underpaid often just show up and do what they have to do, nothing more because they feel their efforts are not appreciated or in some cases known. To increase motivation, acknowledging a job well done, special efforts, or anything the employee tries and does should be part of the routine. Also, making pay comparable to work, offering bonuses or rewards would also help motivation. 3. What do you think might be Patagonia’s biggest challenge in keeping employees motivated? If you were managing a team of Patagonia employees in the retail stores, how would you keep them motivated? (20 points) I believe Patagonia’s biggest challenge in keeping employees motivated is the pay. Pay is one of the biggest motiv ations for employees especially a competitive pay. Employees need to be acknowledged and feel like they are a part of a team. If I were managing Patagonia, IÂ  would have quarterly bonuses for employees that exceed expectations, coming to work on time, going above and beyond for the business. I would also do an employee of the month, with rewards that could help motivate my employees. It is important to keep your employees engaged and informed when running a business. I would include my employees on decisions that need to be made, having my employees involved because they are the ones that work with the merchandise and customers. I want to treat my employees fairly making them comfortable working for me. References Working With Factories. (2014, January 1). Retrieved October 12, 2014, from http://www.patagonia.com/us/patagonia.go?assetid=67583

Exploring the major Sociological theme of Suicide Essay

Exploring the major Sociological theme of Suicide - Essay Example In the Lettres Persanes he speaks of "the misery of the human condition". Speaking of the suicide of Brutus and Cassius, this is what Montesquieu writes: In France, the end of the eighteenth century had seen the beginning of a shift from a moral discourse on suicide to a growing concern with suicide rates. By 1842, Quetelet was investigating the extent to which moral phenomena of suicide could be said to resemble physical phenomena, his answer being that large numbers served to cancel out individual peculiarities and to reveal the institutional and general features of society in the figure of the 'social man', a fictitious being conforming to the median results of statistical analysis. In France, Bertillon's statistical experimentation inspired Durkheim's later adoption of replicative analysis. By the 1850s, French social commentators linked industrialization and the expansion of urban, commercial life to the development of 'gosme' and 'odieux individualisme', both defined in terms Durkheim later applied to anomie, as consequences of moral paralysis. On one hand, pathological individualism was taken to be at the root of social disord er, apathy and exploitation; on both sides of the political spectrum, there was talk of a 'general malaise', of the possibility of social dissolution, and of a 'national decadence', one sign of which was taken to be a falling birth rate and it is interesting to note, as Lukes does, that Durkheim authored a paper on birth rates and suicide in 1888. There was a felt sense that the decline of those traditional moral controls associated with pre-revolutionary social formations had left a vacuum. If one were anticlerical, this vacuum was to be filled by a new, secular morality, answerable in the abstract to reason and in practice to a science of normalcy or health. If one were a Catholic traditionalist, it would be addressed by a revival of Christian moral education and the social authority of the Church. On the other hand, social anarchy, and political anarchism, was likened to forms of 'hysteria' arising from excessive individualism on one hand and the formation of 'crowds' on the other. The mass popularity of romantic literature was blamed for a degenerate aestheticism leading to a suicide 'mania' escorting the types designated social conditions affecting suicide rates, not motivations for individual acts. But it is worth noting that Durkheim's more specific images of the types of suicide are often couched in subjectively

Industry Research Part III Essay Example | Topics and Well Written Essays - 500 words

Industry Research Part III - Essay Example This paper, written by Enrico Moretti, is a very good source for analyzing and researching what factors led wage inequalities to grow in many countries in recent years. The housing market faces challenges unparalleled in the history. Wage inequality is another threat on the economy that seems to claims more victim day by day. This article argues that declining wages and wage inequality around the world present two different problems. The high levels of inequality can definitely lead to adverse social, economic and political troubles that would bring insecurity and unrest. The second is that, global purchasing power will be decreased due to declining wages and it may cause a decline in the global consumption. The severity of wage inequalities and its impacts on all our spheres have been well detailed in this article. According to the report published by International Labor Office, there are severe wage inequalities that lead to unemployment for workers in 83 countries around the world. (Dewan S, 2008). It means, the wage inequality raises issue to the 70% of world population. According to the research, the US is one of the developed countries where the difference between highest wages and lowest wages has grown more rapidly. Wage inequality is referred to the difference between wages of skilled and unskilled labors. The increase in wages inequality can be measured by using nominal wages. The wage difference between skilled and unskilled labors is significant in determining inequality. In the US, it is a known fact that, due to increased demand for skilled labors in cities, skilled labors have moved to metropolitan cities where housing costs are higher. The average daily expenses also get higher. As has been discussed by Moretti (2008), skilled labors are exposed to high cost living. At the same time, it shows that a relative increase in their real wage

650 questions 1 and 2 Assignment Example | Topics and Well Written Essays - 500 words

650 questions 1 and 2 - Assignment Example So no, avoiding unethical or illegal behavior had better not be in conflict with the goal of the firm unless its executives wish to find themselves facing prosecution. Yet Lockheed found itself in hot water many years with the US Government for giving bribes to foreign officials, even though it was accepted practice in the host countries. The very nature of a corporation develops an agency relationship between the stockholders and management. An article in the Yale Law School Repository shows the problem develops when the upper management’s ideas of running the company begins to conflict with the wants of its real owners, the shareholders, whose main goal is making money. It specifically mentions such things as country club membership and private use of the corporate jet. Unless those perks are contracted and part of the executives’ bonuses, such personal joys would be illegal and a definite conflict of interest (Macey). East Coast Yachts has a very complicated cash flow. If it costs $435 million to have $617 million in sales of its boats, that would mean each quarter the company would need in excess of $100 million just to continue its manufacturing process. How they have been managing thus far and still continue to pay almost $18 million in dividends in 2008 is amazing. All it would take is one market dip for the company to be headed for financial trouble. However it is true that the average luxury sea craft buyer has little concern for economic downturns, as the sales figures for super yachts have shown to have grown astronomically during one of the worst periods of recession since the Great Depression (Boat). It seems that East Coast has grown considerably, in that assets increased $40 million between 2009 and 2010. With a net $17.8 million growth in debt in the current year, the company raised much needed capital. Ms Warren has admitted that poor planning has led to a volatile situation.

Role of Promotion in Retailing Essay Example | Topics and Well Written Essays - 1000 words

Role of Promotion in Retailing - Essay Example The objective of the paper is to show the promotional strategies of Adidas that have been used by the company as a part of its initiatives within 2012 London Olympics as their promotion campaign. The paper also shows the role of promotion in retailing as well as the advantages of promotion and the line marketing of Adidas. Promotional Strategies: Adidas for London Olympics 2012 Promotion is one of the most essential tools in marketing of a product. The elements of promotion are advertising, personal selling, publicity, sales promotion and direct marketing. A company makes a promotional mix to identify the budget to conduct the promotion and to recognise the importance that is to be provided to the various elements of promotional mix. The objectives of the promotional plan include augmentation of sales, recognition of the new product, brand equity creation and corporate image creation among others (McGoldrick, 2002). ... t with a outlook to meet up the necessities of the promotion Promotion helps in improving the morale as well as the satisfaction of the job of the employee By improving the morale of the employees, promotion ultimately helps in improving the organizational health It creates alertness of the survival of the product as well as the service provided Promotion helps a company to enlarge its market share Promotion provides information regarding the products as well as the services to the consumers that produces an incentive for the consumers to procure the products as well as use the services (McGoldrick, 2002) Adidas is known as one of the prominent sportswear manufacturers of the world. The Adidas Group was established by Adolf Dassler on 1949 with its headquarters in Germany. The first as well as the foremost global achievement of the brand was celebrated in 1954 when Germany won the championship of soccer. In middle of the 1980’s, the group had certain commercial breakdown but i n 1995 the Adidas Group regained its momentum and to stay in a competitive market with Nike, in 2006 Adidas had taken over Reebok. The company sponsors many games with their own capital and its sportswear such as soccer and Olympics among others (Adidas Group, 2012). To grow to be the top retailer and provide with quality products are the main visions of Adidas. Retailing is important to show the breath of the product, to build division in markets where traditional structure of wholesaling does not exist and to influence the knowledge from own retail for the whole organization (Adidas Group, 2012). Adidas is going to be the official partner regarding sportswear for the London Olympics for the year 2012 (Guardian News and Media Limited, 2012). Adidas will act as the official partner for the team

Letter for Dean (a sort of petition letter) Essay

Letter for Dean (a sort of petition letter) - Essay Example I have tried to change my major three times, but the main reason I did not succeed was the GPA that I earned from past universities, although the first time I tried to change my major for spring quarter in 2006, my GPA in the Ohio State University was over 3.4, but my accumulated GPA, including my scores from KyeMyung University was about 2.7. My chosen career is accountancy, and in order to become a well-defined accountant, I need to achieve a strong business education from Fisher College of Business. I have family members and close relatives who have worked as accountants in Korean Internal Revenue Service and other public accounting firms, and I have watched with interest, all the current accounting issues such as Sarbanes Oxley Acts and M&A for many well known companies. I want to become an accountant because I have a deep passion for the profession, and an innate talent for finding mathematical errors and hidden mistakes. I am willing to make sacrifices to realize my ambition to become an accountant, which is being hindered because of my past GPA. My short term goal has been achieving a degree from Fisher College of Business and I intend to later go for a Masters program in Accounting, to complete my education. I feel that an accounting degree from the FCOB will be very useful not only in the United States but also in Korea. Sir I really wish you would consider my application, and I would be very grateful if my request is granted. Yours

Leadership and Management Essay Example for Free

Leadership and Management Essay Education is a very important institution due to the role it plays in transmitting social skills and knowledge required of any member of the society (Hofman, Gray Daly, 2004). It is worth noting that the levels of development of a countrys education systems bears close correlation to the economic and social conditions that the said country will afford. It is therefore upon members of the society and the education system to ensure that members of the society achieve as much as possible from this system. High attainment in eduction is far much beneficial than low level education in the modern society due to the high level of educational attainment. A doctorate degree is currently what an undergraduate degree was in the 1990s (Hofman, Gray Daly, 2004). The level of educational attainment requires an individual to posses at least a masters degree to stand out among others. The need to stand above others and gain some advantage over them in the competitive job market is the main reason for my pursuance of a doctoral degree. In choosing educational leadership and management of higher institutions in Singapore the key consideration was my vocation. I have personally worked in the educational field in different capacity. Having served as an assistant head of international programs at Crestar institute, human resource management with a Christian association, lectured English at Kaplan city campus and being a full time consultant trainer at NTUC, my life has centred around management and higher institution of learning. Understanding the nature of higher education leadership and management in Singapore is therefore relevant to my career. Relevance of USQ Doctorate studies is about mastery and application of principles and theories studied in class. A doctorate graduate should be able to analyse and relate issues related to their area of specialisation by giving varied dimension. Doctorate graduates are expected to be above other levels not just in their approach to thinking but they must also display high levels of norms and values expected of the society (Mok, 2006). Mastery of principles that are relevant to the needs of the society, and the development of norms and values that are expected of the society are just but a few of the benefits expected of a USQ professional doctorate; it is thus clear that the program not only makes better specialists but also better members of the society by integrating the values of determination, team spirit and courage into the students. The role played by the education system just like any other social systems cannot be done by any other system. Propagation of social norms and development of skills that are relevant to the needs of the society are some of the objectives of the education system. Though the education systems is one of the oldest institution, the development of the higher educations sector in Singapore is a recent event. Singapores education system though quite organised as compared to its neighbours is faced with a number of challenges (Lee Fredriksen, 2008). Most challenges in the education system can be traced to the management and leadership of the education system. Despite the education system being a social systems it still falls prey to the effects of partisan politic. The involvement of the central government on educational matter cannot be avoided since the education system is under the governments care, however, the education system should be shielded from the negative effects of poor politics. Corruption lack of professional knowledge and nepotisms are some of the issue that affect the education systems at the low level. Researching on education management and leadership in higher education sector not only develops my research skills but also ensure awareness on issues that affect management and leadership of higher education sector and is therefore relevant to efficient delivery in future. Personal Capabilities Doctorate studies require good academic background and interest in the area of study. Determination defines me; level of education attainment and the nature of jobs that I have been involved in give me the experience and skills required to undertake a doctorate course. I am well versed in the management of the education system and problems faced by low level personnel like tutors and professors. My position places me in a situation where I can look at the issues from both the management and implementation level which is a capability that few have. My academic qualification is beyond question for I am a holder of a masters degree in education. I therefore possess the skills and qualification required of doctorate degree and there is no cause for worry on my abilities. Literature Review The education system thought critical to the development of the society is no stranger to controversy. Implementation of the education system goals has especially been under fire with some coming up with the view that the education system, just like any other social system is responsible for social reproduction (Kassem, Mufti Robinson, 2006). The education systems is seen by such critics as a tool used by those in power to ensure they maintain their position while disregarding the needs of the less empowered. It is quite true that commercialisation of education has led to increase in levels of educational attainment. Increase in levels of educational attainment is characterised by increase in the cost of acquiring higher education. The costs of education at a level that is relevant to the development of technical skills required by the job market is high and borders exploitation (Kassem, Mufti Robinson, 2006). Projection shows that the cost of education is likely to go up with increase in demand for education. This is blamed on commercialisation of education which has made it business like and therefore probe to the market forces of supply and demand the only differences being that the demand is always on a high. On the other hand, the commercialisation of education and strategies developed by the government and other stakeholders who are blamed for the problems facing education by social reproduction theorists is cited as the first step towards the development of the high education sector (Mok, 2006). Take China as an example, the reforms which included allowing privatisation of the higher education sector and formulation and implementation of cost sharing mechanism are cited as the key driving factors to the levels of development achieved (Mok, 2006).

The purpose of Punishment within the criminal justice system

The purpose of Punishment within the criminal justice system What role does punishment serve within the criminal justice system? Consider the part played by reductivism, incapacitation, retribution, deterrence and rehabilitation as by-products of the perceived need for the criminal justice system to punish offenders. How have political policies and other ideologies affected the state emphasis on the need to punish offenders? In the following paragraphs it is going to be explained the role of punishment within the criminal justice system. Furthermore, we are going to get involved with theories and objectives related to punishment such as: reductivism, deterrence, rehabilitation, incapacitation and finally retribution. Beginning our case study we have to argue that there is considerable controversy over the effectiveness of punishment in reducing crime, but whether or not its actual effectiveness, still is the only method being used conforming someone who made a misdeed, back to society and freedom. Punishment can be simply defined as a legally approved method designed to facilitate the task of crime control (Carrabine, 2004), and its main purpose is to rehabilitate the offender, expiate the victim and dissuade others from becoming wrongdoers. In order to successfully create a holistic view on the matter, we have to focus on many punishment perspectives and theories as it is the only way for a critical evaluation. punishment as a social institution is an inherently complex business that needs to be approached from a range of theoretical perspectives as no single interpretation will grasp the diverse meanings generated by punishment (Carrabine, 2004). The reductive theory of punishment justifies that punishment occurs because it helps to prevent and reduce future consequences of crime, acting as a forward-looking theory for the general good. Moreover, claims that if punishment takes place, future crime will be less than if no penalty were inflicted. For punishment to reduce future crimes, the pain and unhappiness caused to the offender must be outweighed by the avoidance of unpleasantness to other people in the future (Cavadino, 2002). Therefore, it is a moral action against criminals (famously advanced by Jeremy Bentham 1748-1832) since it produces the greatest happiness of the greatest number of people. Nevertheless, there are many mechanisms of reduction which will be shown below. Deterrence based on utilitarian theories, is a method of reduction and its main perspective is that if you cause someones fear, then he will be afraid to offend and break the law (tough on crime). Moreover, separates deterrence into general and individual justifying that general is when punishment dissuades others from following the offenders example, in spite of individual deterrence which aims to teach delinquent not to repeat the behaviour. Deterrence lacks to produce strong and validate evident of its effectiveness as no certain penalty prevented someone from committing a given crime. What is more, referring to the individual deterrence, my opinion is that we cannot say whether or not an offender stopped his criminal behaviour, simply because not all crimes are being convicted. Also, according to official crime statistics, I believe, there is not such effectiveness as Michael Howards supported about prison/punishment and toughness on crime. Prison works. It ensures that we are protected from murderers, muggers and rapists- and it makes many who are tempted to commit crime think twice (Michael Howard, Home Secretary 1993). Rehabilitation is another mechanism of crime reduction which is going to be produced and evaluated on the following paragraphs. According to rehabilitation the idea of punishment is to apply treatment to the offender so that he is made capable afterwards to return back to the society as a law-abiding member. Rehabilitation is viewed as a humane alternative comparing to the harshness of retribution and deterrence giving more a programme function to the punishment, without that meaning that an offender would receive a more lenient penalty for his offence. An important feature of rehabilitation is that the offender could stay on probation whether that means outside prison or inside until he is thought to be ready. Critics though assume that if the prison administrator is the responsible one who decides if offender made a progress and he is ready to go, then corruption may occur which will falsify the true situation. Finally, another issue is that an offender guilty for minor crime proba bly could not tolerate lengthy detentions simple because of inability or refusal to adopt a subservient attitude toward prison officers and authority in general. Continuing our study we will refer to retributive theory which is in total antithesis of reductivism and justifies that punishment came as result of criminality. An attractive feature is that retributivism is a natural connection between the retributive approach and the idea that both offenders and victims have rights. Reductivist theory always founds it difficult to encompass the notion of rights, even when it comes to providing entirely innocent people with a right not to be punished. Retributivism has no such problem, since it follows automatically from the retributive principle that it must be wrong to punish non-offenders. Criminals, according to retributivist principle deserve the punishment because in some way, evil for evil somehow make a right. Additionally, according to retributivism, severity of a punishment should be proportionate to the gravity of the offence (tariff). What is more, retributive punishment, argues that applies fairly and equally to all of us as long as we all live in the same equilibrium followed by the same norms and values. The main issue with such a theory is that it would be objective only if we were all genuinely equal sharing the same advantages. Detected offenders typically start from a position of social disadvantage (Cavadino, 2002). From the moment retributive punishment tries to inflict equality restoring the balance, then increases inequality rather than do the opposite. The last theory refers to the act of making the offender not capable of committing a crime and is known as the incapacitation theory. According to that, offenders who have committed repeated crimes or thought to be dangerous are being punished by execution or lengthy incarceration (life imprisonment). Such a punishment though unfortunately makes it difficult to identify that kind of offenders. Thus, it is extremely controversial the principle of incapacitation especially to those who assist that punishment should advocate equal retribution followed by dignity. An important controversial example evaluating incapacitation is the chemical-castration of sex offenders (against children) with hormonal drugs which was first adopted in the U.S of California in 1996 and proved that drugs alone did not make the offender incapable of committing sex crimes. To conclude, I would like to say that I have not come to a conclusion yet on whether or not punishment actually helps and rehabilitates the delinquents. But I am sure that punishment so far is the function which separates those who live legally and those who do not. I also believe that the fear of punishment changes people behaviour a lot, as we all are afraid of punishment is that not true? Ultimately, I would like to finish with Sir Thomas Mores opinion which finds me totally agreed. Society first creates thieves, and then punishes them for stealing. There has always existed a curiously symbolic relationship between the criminal and society. It is not so much that society tolerates crime, rather the structure of modern society inevitably creates situations and circumstances in which crime occurs(Weisser, 1979).